Who doesn't love a good snapshot of the Wine Industry?
I have created a gorge infographic with key insights into the Irish Wine Industry that includes the most up-to-date information I got which is from IWSR Drink Market Analysis 2022.
The IWSR report compiles the Wine Industry numbers at the close of 2022 and also, some figures that compare the market in 2022 versus 2021 in Ireland.
Without further ado, these are the key insights that form the Annual Snapshot of the Irish Wine Industry by The Wine Snug, you are welcome to download and share it of course.
If you want to read more detail about the insights, use the index below.
🖋️ Infographic
Infographic
Alcoholic beverage sales per category in the Irish Market 2022:
73% Beer
12% Wine
10% Cider
4% Spirits
All categories increased sales vs. 2021 except for Wine. Sales dropped by -1.8%
Speaking of wine, the sales in 2022:
92% Still Wine
6% Sparkling Wine
1% Fortified
For Still Wine, the split was:
47.5% White Wine
45.1% Red Wine
7.3% Rosé
Where is wine purchased in 2022?
88.5% Off Premises (3.7% of these sales are through e-commerce)
11.5% In Premises (Restaurants, bars)
Old World vs. New World split
62% New World
38% Old World
Where is the wine from based on 2022 purchases?
1 Chile
2 France
3 Australia
4Spain
5 USA
6 Italy
7 New Zealand
8 Argentina
When we compare Sales in 2022 vs. 2021
1 Chile -0.5%
2 France -5.9%
3 Australia -1.4%
4 Spain -11.08%
5 USA +3.7%
6 Italy +0.7%
7 New Zealand +1.9%
8 Argentina +3.8%
New World top 5 most loved grapes & Market Share
31.3% Sauvignon Blanc
11.7% Cabernet Sauvignon
11.7 % Chardonnay
7.6% Merlot
5.7% Malbec
4.9% Pinot Grigio/ Pinot Gris
Old World Country with Largest Market Share
Looking at some of the big players in Old World Wine for Ireland (France, Germany, Hungarian, Italian, Portugal & Spain), France has the largest market share with 40.7%
Old World Region with Largest Market Share
Looking at a regional level, Rioja is the number 1 in sales from the Old World with 11.1% of the market share.
Top 3 Old World Regions in Ireland
1 Rioja
2 Bordeaux
3 Veneto
For Sparkling Wine
70% Italian
17.3% French (out of this, 14.5% is Champagne)
Organic Wine Sales
Increased by 11.1% in 2022
Big shoutout to Julie Dupuoy for sharing with me her presentation of the Masterclass "ABS, Anything but Sauvignon Blanc" with data from IWSR and held at Tastin'France 2023, which was organised by Business France.
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